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The top two sales training companies have combined forces to establish selling’s new point of view.

We Are Richardson Sales Performance

Richardson and Sales Performance International have joined forces to become the global leader in sales training and performance improvement. The improved sales training company drives accelerated growth by simplifying and solving the sales-growth equation. From ensuring your sales managers are executing the right activities to equipping your sales team to drive a buyer-aligned sales process with exceptional skills and strategies, we will guide your sales organization through a digitally-enabled performance journey that excites, engages and reveals results.

Get to know us and experience what is possible – managers who know exactly how to drive growth from their teams, customers who see the difference in how your sales team shows up and a clear path to outperformance.

Discover the New Sales-growth Equation

Latest Thinking

Brief: Selling in a Crisis Brief: The Five Questions Sales Professionals Need to Ask to Develop a Relevant Message

Sales Training Designed to Win with Every Buyer, Every Time

There is no second act in selling. Buyers have too many options and not enough time. When your salespeople show up throughout the sales cycle, they must be exceptional — cutting through the noise and distilling what matters most.

That’s where we come in. We train your sales team to outperform the competition when the buyer has heard it all and is looking for substance.

Our Perspective on Sales

Featured Programs

Consultative Selling Training Program

This training program teaches a customer-focused approach for planning and executing sales calls. Your team learns to engage customers in needs-based dialogues that build credibility, enable better problem solving, and foster customer openness to uncover critical information needed to position a compelling solution that differentiates your team.

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Virtual Selling Training Program

Empower your sales team to more effectively engage customers in virtual meetings. This program equips salespeople with the skills and techniques to increase credibility, create connection, foster openness, and build trust in a virtual setting to drive momentum and win sales opportunities.

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High-Stakes Consultative Dialogues Training Program

Richardson's advanced sales training program teaches a collection of models, skills, and techniques to teach your sales team how to engage customers in high-risk, high-reward dialogues to advance alignment, drive momentum, and win more high value deals.

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Enhanced Service through Consultative Sales

This program provides customer service representatives with the process, skill, and attitude to effectively and efficiently lead customer calls while identifying opportunities and cues to provide further value and sell additional products and solutions.

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Developmental Sales Coaching Training Program

Richardson's sales coaching training program teaches your sales managers how to transform their role from being the expert who directs and tells to being a coach who develops their team and inspires increased self motivation to learn, change, and improve results.

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Consultative Negotiations Training Program

Richardson's negotiations training program teaches your team to achieve win-win outcomes by applying the sales skills and strategies needed to effectively justify value, protect price, and preserve valuable customer relationships.

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Storytelling Training Program

The Storytelling sales training program teaches your team the process and skills to tell a compelling story that makes an emotional connection with customers, draws their attention to an important issue, and inspires and motivates them to act.

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Prosperous Account Strategy Training Program

This training program teaches your team to apply a consistent, customer-centric approach to identifying priority accounts, capturing and analyzing critical information, and developing a strategy to find the white space within key accounts so that your team and customers prosper.

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Intentional Pursuit Strategy Training Program

Richardson’s Intentional Pursuit Strategy program teaches your sales team to think and act strategically when pursuing complex sales opportunities to increase their chances of winning and shorten the sales cycle.

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Selling with Insights Training Program

Selling with Insights training develops your salespeople’s ability to become the point of differentiation and bring relevant insights and ideas to create value in the buying experience and influence the buyer’s decision criteria to align to your distinct competitive advantage.

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Create the Sales Team That Drives Your Number

The ground continues to shift under your sales team’s feet, and what worked in the past for your sales professionals and sales managers will no longer cut it. But, training your salespeople to show up differently in front of buyers can be a challenging task.

Get the benefit of our hindsight. As one of the most experienced sales training companies, we’ve done this before, and it’s our job to guide you to the most direct path to results. You’ll work with a team of sales experts who know what makes salespeople tick and what kind of training programs will get them to change their behavior in the field.

What's Our Secret?

Delivering Lasting Results

If your sales performance training company doesn’t help you move the needle, then it wasn’t worth the investment. Let’s talk about the metrics you care about, what we know drives results, and then hold ourselves accountable. You define success; we’ll define the path.

Measurement

Customer Success Story

Learn how Richardson trained account executives at OUTFRONT Media to engage their buyers using client-focused dialogues that lead to a 20% increase in close rate and a 10% increase in revenue.

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Global Sales Teams Depend on Richardson

55%

of the Global 500

2M

Individuals Trained

50/23

50 Countries & 23 Languages

40

Years of Success in Sales Training

487K

Digital Learning Activities Completed

Sales Performance Research & Insights

Sales Training Effectiveness

2019 Selling Challenges Study

Richardson’s 2019 Selling Challenges Study reveals a panoramic view of the changes confronting sales professionals today.

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Consultative Selling Skills

White Paper: Elevate Your Consultative Selling Approach to Compete Today

In Richardson's White Paper, Elevate Your Consultative Selling Approach to Compete Today, we examine the recent changes in the buying...

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Consultative Selling Skills

White Paper: Selling with Data and Storytelling

Learn how sales professionals close more deals with data to legitimize a solution and at the contextual power of a story to promote...

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Account Growth

White Paper: 6 Key Account Best Practices To Help You Execute Your Sales Strategy

Your team's ability to execute an account management strategy is key to your organization's success.These 6 best practices will unlock...

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